There’s a myth many founders quietly believe about their exit: “I’ll get to that someday.” It feels logical… until the LOI arrives and the buyer unrolls a long list of demands. That’s where most founders discover the same harsh truth: The thing about exit readiness is if you wait until diligence to “get ready,” you’re already late.

Cash flow is the heartbeat of your business. When it's strong and steady, everything else has room to thrive. When it's erratic, even profitable companies can flatline.

In many ways, money is a mirror. A simulacrum. We look into it and it reflects back our fears, hopes, desires, and assumptions about who we are and how the world works.

Fractional CFO support isn’t just about spreadsheets. It’s about the stories we bring to the numbers, the clarity we find inside them, and the strategic decisions they inform on the other side.